Sponsorship Guide

We appreciate your interest in partnering with us! This guide provides an overview of our current sponsorship opportunities for the Climate Town YouTube channel, the Climate Town newsletter, and The Climate Denier’s Playbook podcast, as well as analytics and audience demographics for each media property.

If you are interested in booking a sponsorship, or if you have additional questions, please reach out to us at info@climatetown.tv.

Climate Town | YouTube Channel

πŸ’‘ Key Insights

  • 34 Published Episodes

  • 640K+ Subscribers

  • 36M+ Total Views

  • 5M+ Total Watch Hours

πŸŽ₯  Current Rates & Sponsorship Offerings

Campaign type: video end-roll advertisement, ~60 second duration - see example here

Delivery method: advertisement β€œbaked-in” to YouTube episode

Campaign duration: indefinite (β€œbaked-in” to YouTube episode); guaranteed to remain live for a minimum of 1 year

Current rate: $25,000-$30,000 per sponsorship

Exclusivity: exclusive commercial sponsor for episode in which advertisement appears

Required lead-time: approx. 4 weeks, potential for rush delivery

πŸŽ₯ Analytics & Audience Demographics

Climate Town | Newsletter

πŸ’‘ Key Insights

  • 13 Published Issues

  • 14K+ Current Subscribers

  • 54% average open rate

  • ~14.5k views per newsletter

  • 17% average click through rate

πŸŽ₯  Current Rates & Sponsorship Offerings

Campaign type: graphic text/image + URL; sponsorship noted in newsletter header w/ logo and URL; full ad spot (logo/image, custom copy, clickable link) to appear in body of newsletter - see example here

Delivery method: direct email to 13K+ newsletter subscribers; ad spot also embedded on web/browser version of newsletter

Campaign duration: 1 newsletter issue

Current rate: $2,500 per newsletter issue

Exclusivity: exclusive commercial sponsor for issue in which advertisement appears

Required lead-time: minimum 2 weeks, potential for rush delivery

πŸŽ₯ Analytics & Audience Demographics

The Climate Denier’s Playbook | Podcast

πŸ’‘ Key Insights

  • 25 Published Episodes

  • 950K+ Total Episode Downloads (Across Platforms)

  • ~37K Downloads Per Episode (Across Platforms)

πŸŽ₯  Current Rates & Sponsorship Offerings

Campaign type: audio mid-roll advertisement; 30-60 second duration; dynamic insertion - see example here

Delivery method: dynamic insertion on full catalog of published episodes

Campaign duration: based on set # of ad serves (dynamic insertion), campaign stays live until ad served specific number of times, per agreement (min 100,000 serves)

Current rate: $25 CPM (e.g. 100,000 serves β†’ $2,500)

Exclusivity: N/A - dynamic insertion

Required lead-time: minimum 2 weeks, potential for rush delivery

πŸŽ₯ Analytics & Audience Demographics