
Sponsorship Guide
We appreciate your interest in partnering with us! This guide provides an overview of our current sponsorship opportunities for the Climate Town YouTube channel, the Climate Town newsletter, and The Climate Denierβs Playbook podcast, as well as analytics and audience demographics for each media property.
If you are interested in booking a sponsorship, or if you have additional questions, please reach out to us at info@climatetown.tv.
Climate Town | YouTube Channel
π‘ Key Insights
34 Published Episodes
640K+ Subscribers
36M+ Total Views
5M+ Total Watch Hours
π₯ Current Rates & Sponsorship Offerings
Campaign type: video end-roll advertisement, ~60 second duration - see example here
Delivery method: advertisement βbaked-inβ to YouTube episode
Campaign duration: indefinite (βbaked-inβ to YouTube episode); guaranteed to remain live for a minimum of 1 year
Current rate: $25,000-$30,000 per sponsorship
Exclusivity: exclusive commercial sponsor for episode in which advertisement appears
Required lead-time: approx. 4 weeks, potential for rush delivery
π₯ Analytics & Audience Demographics
Climate Town | Newsletter
π‘ Key Insights
13 Published Issues
14K+ Current Subscribers
54% average open rate
~14.5k views per newsletter
17% average click through rate
π₯ Current Rates & Sponsorship Offerings
Campaign type: graphic text/image + URL; sponsorship noted in newsletter header w/ logo and URL; full ad spot (logo/image, custom copy, clickable link) to appear in body of newsletter - see example here
Delivery method: direct email to 13K+ newsletter subscribers; ad spot also embedded on web/browser version of newsletter
Campaign duration: 1 newsletter issue
Current rate: $2,500 per newsletter issue
Exclusivity: exclusive commercial sponsor for issue in which advertisement appears
Required lead-time: minimum 2 weeks, potential for rush delivery
π₯ Analytics & Audience Demographics
The Climate Denierβs Playbook | Podcast
π‘ Key Insights
25 Published Episodes
950K+ Total Episode Downloads (Across Platforms)
~37K Downloads Per Episode (Across Platforms)
π₯ Current Rates & Sponsorship Offerings
Campaign type: audio mid-roll advertisement; 30-60 second duration; dynamic insertion - see example here
Delivery method: dynamic insertion on full catalog of published episodes
Campaign duration: based on set # of ad serves (dynamic insertion), campaign stays live until ad served specific number of times, per agreement (min 100,000 serves)
Current rate: $25 CPM (e.g. 100,000 serves β $2,500)
Exclusivity: N/A - dynamic insertion
Required lead-time: minimum 2 weeks, potential for rush delivery